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Product Videos

Customers are 85% more likely to make a purchase after watching a product video. 

If you’re selling a product, having a video is crucial for your customers to see the product in action.

One product video can be placed:  
• On the main product page or on shopping sites like Amazon
• In email campaigns
• On all social media platforms as posts, promotions, or advertisements 

This is often the first video we recommend to clients who have a product or product line to promote because it is more likely to drive product sales than any other type of video. 

Non-Profit Sample

CLIENT Extra Life

LENGTH 15 seconds

PROJECT PRIORITIES 

Incentivize fundraisers to reach a $2,500 milestone 
• Tease the product before unveiling it

Filmed by The Jux Creative. Edit by Goldfish Theory. 

Commercial / Social Media Sample

CLIENT City Creek Center

LENGTH ~15-30s each 

PROJECT PRIORITIES 

Create one main promotional video for a shopping center and a variety of social media deliverables for individual stores

Filmed by BW Productions. Edit by Goldfish Theory. 

Medical Sample

CLIENT Kay Kare

LENGTH ~2.5 minutes and ~1.5 minutes

PROJECT PRIORITIES 

• Demonstrate the installation of a new medical brace product, its unique benefits, and potential use cases
• Share the expertise that went into product design and the background of the company
• Encourage potential customers to purchase

Filmed by BW Productions. Story/Edit by Goldfish Theory. 

Tech / Kickstarter Sample

CLIENT eBook Bazaar

LENGTH ~2 minutes

PROJECT PRIORITIES 

Convey the importance of accessible books
• Encourage viewers to pledge money for Kickstarter campaign

Filmed by BW Productions. Edit by Goldfish Theory. 

Gaming Sample

CLIENT Extra Life

LENGTH 30 seconds

PROJECT PRIORITIES 

Turn event and interview footage into a promotional video for an upcoming game release

Filmed by BW Productions. Story/Edit by Goldfish Theory. 

eCommerce Sample

CLIENT Festivaults

LENGTH ~15 seconds each

PROJECT PRIORITIES 

Conceptualize, shoot, and edit clever social media advertisements for a stash safe company

Conceptualized, shot, and edited by Goldfish Theory. 

Remote Video Sample

CLIENT Frontliners Med

LENGTH 35 seconds

PROJECT PRIORITIES 

• Compile client-filmed content into video that shows comparison between competitor products

Filmed by client. Edit by Goldfish Theory. 

Our Values & Vision

Our Mission

To deliver a consistent high-quality experience for the brands that we work with.

Integrity

To operate Goldfish Theory as if every move we make will be live-tweeted by Gandhi himself.

Reliability

To never miss a deadline, because your goals are our goals.

Delight & Excite

To be a source of happiness and positivity, no matter what challenges we face.

People First

To always have a vibrant company culture with a safe and inclusive work environment.

Constant Evolution

To stay ahead of the curve in an industry that evolves faster than fashion.

Still Unsure?

We’ve made a lot of these videos. Book a call with us. 

You’ll leave the call with an actionable Content Strategy plan that you can use regardless of whether you choose to hire us.  

We’re social animals.