Social Media Videos

It’s widely known that most major social media algorithms are making video a top priority.

Sure, any video can be a social media video if you upload it to social media… But a great social media has certain qualities:

• It encourages the viewer to take a specific action that’s in alignment with your goals (ex: purchase, follow, sign up, etc,)
• The first few seconds are catchy enough to stop a scroller that’s casually browsing their feed
• It hast the ideal format and dimensions of the platform that it’s being posted on

Having a strong online presence includes having regular social media videos.  

We’ve made videos for many platforms: TikTok, Youtube, Instagram, Facebook, Twitter, Snapchat, Pinterest, LinkedIn, and others. 

This is often the first video we recommend to clients who need a strong social media presence for B2C sales and lead generation.

Behind The Scenes Sample

CLIENT Blackheart Rum

LENGTH ~30 seconds 


Show behind the scenes moments from a product shoot

Filmed by Impatient Cow Productions. Edit by Melia Sigmon. 

Commercial Sample

CLIENT City Creek Center

LENGTH ~15-30s each 


Create one main promotional video for a shopping center and a variety of social media deliverables for individual stores

Filmed by BW Productions. Edit by Goldfish Theory. 

Non-Profit Sample

CLIENT Dance Marathon

LENGTH 2 minutes


• Combine user-generated content from multiple individuals into one cohesive theme

Produced in collaboration with BW Productions. Edit by Goldfish Theory. 

Organization Sample


LENGTH ~10 seconds each 


• Create targeted videos that align with their personas

Produced in collaboration with BW Productions. Story/Edit by Goldfish Theory. 

Non-Profit Sample

CLIENT Extra Life

LENGTH 30 seconds


Recap an event giveaway with b-roll and text graphics 

Filmed by BW Productions. Edit by Goldfish Theory. 

eCommerce Sample

CLIENT Festivaults

LENGTH ~15 seconds each


Conceptualize, shoot, and edit clever social media posts for a stash safe company

Conceptualized, shot, and edited by Goldfish Theory. 

Podcast Promo Sample

CLIENT Tipsy Chix Podcast

LENGTH ~30 seconds 


Create motion graphics promo videos using existing audio and brand guide

Concept, Design, & Motion Graphics by Goldfish Theory.

Our Values & Vision

Our Mission

To deliver a consistent high-quality experience for the brands that we work with.


To operate Goldfish Theory as if every move we make will be live-tweeted by Gandhi himself.


To never miss a deadline, because your goals are our goals.

Delight & Excite

To be a source of happiness and positivity, no matter what challenges we face.

People First

To always have a vibrant company culture with a safe and inclusive work environment.

Constant Evolution

To stay ahead of the curve in an industry that evolves faster than fashion.

Still Unsure?

We’ve made a lot of these videos. Book a call with us. 

You’ll leave the call with an actionable Content Strategy plan that you can use regardless of whether you choose to hire us.  

We’re social animals.